Girl Math

During a recent client review, I was taken aback when jokingly asked if returns on a portfolio was “girl math” or regular math. To me, math has always been the clearest of communication modes. I took it upon myself to learn about this “girl math” and I was equally amused and horrified (and, of course, slightly offended).

Urban Dictionary defines “Girl Math” as an illogical reasoning and justification to making an unnecessary purchase, used primarily by women (remember, we are offended by this). As with anything, this comes with rules. One rule – anything under $5 is free. Another is that dresses cost half, because they take the place of shirt and pants. Spending more to avoid shipping costs saves money. Cancelled plans means more spending money the next time you go out. The list is exhaustive and infuriating.

The “girl math” trend which, of course, stemmed from TikTok, while funny, also promotes the stereotype that women are bad at math, and, as a consequence, bad with money. Social media is definitely a double-edged sword, wherein it definitely distributes information quickly, but information often lacks context, seeing as anybody can post anything online. This stereotype is harmful in many ways; let’s dig into how to use it to our advantage!

Financial literacy, regardless of gender, is priceless. From understanding and working with budgets, to shopping around for interest rates, to navigating investment choices, financial literacy is a key piece that can help navigate to a place of comfort. Women, in general, tend to earn less, making fewer investments, yet live longer. It’s crucial we arm the next generation of women (and men), so they can make more informed decisions.

Here are a few ways to speak to the young ladies in your life about money in a way that is helpful and not belittling, using REAL math:

1. The value of money: Basic arithmetic is all that’s required to demonstrate how quickly an income can be spent on necessities like housing, taxes, transportation, and the like. Hopefully, this would demonstrate the difference between wants and needs, a lasting impression on a young woman in a world that otherwise highly values material things.
2. Stress independence: Speaking openly about money will teach her it’s not taboo to speak about money with friends and, one day, a future partner. It’s important to not step back from financial decisions and responsibilities, as the person offering to make them for you may not always be there.
3. Budgeting: I normally hate the word budget, reminds me of diet (which I also hate). The term ‘cash flow summary’ is much easier to work with. Knowing exactly how much money is coming in and going out gives a good sense of control over expenditures and a clear picture of where you’re at.
4. Savings: Save early, and often. Even 10% of your after-tax income can have long-term compounding effects, and an effective budget cash flow summary can help demonstrate that. The time value of money is powerful!

Social media trends come and go. Whilst meant to be funny, the “girl math” trend can have long-term harmful effects. As with other trends that come and go, I for one will be happy to see this one go. To a good financial future!